Work Responsibilities:
Develop and execute product marketing strategies that align with business goals.
Conduct market research and competitor analysis to identify opportunities.
Create positioning, messaging, and go-to-market strategies for new products.
Work with design and content teams to craft compelling campaigns.
Optimize digital marketing channels (SEO, SEM, social media, email).
Track and analyze performance metrics to improve ROI.
Collaborate with sales teams to enable effective product pitches.
Lead A/B testing and user feedback loops to refine strategies.
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